Email Inspiration from World Rugby Shop

The preheader text effectively teases additional content, and the email’s navigation uses live text, which is great for accessibility. Strong product photography and clear pricing with prominent HTML buttons create an effective shopping experience. While the main promotional images are visually engaging, any embedded text within them won’t be readable if images don’t load.

Disclaimer: World Rugby Shop own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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