Disclaimer: Xbox own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Xbox
Cinematic key art and a near-black canvas give this campaign reveal the feel of a movie trailer rather than a marketing email. Sections unfold like chapters, original lore then evolving co-op then Game Pass perks, each anchored by a single dramatic still. A strong reminder that pacing and restraint can make an announcement feel like an event.
