Email Inspiration from Yellowpop

Instead of leading with product grids, Yellowpop opens with an interior lifestyle shot that makes you want to redecorate before you even realize you are being sold neon signs. The editorial subject line and magazine-style layout give this email the feel of a design blog post, with the product seamlessly woven into an aspirational living space. Smart positioning for a home decor brand competing on vibe over specs.

Disclaimer: Yellowpop own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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