Email Inspiration from Zillow

A bright suburban-home hero opens a market-update email that could easily have been all text, then small spot illustrations keep the financial sections from feeling dry. Each block sticks to one idea and one link, so an information-heavy message stays scannable top to bottom. Mixing a real photograph up top with simple illustrations lower down is a tidy way to pace a content-driven email.

Disclaimer: Zillow own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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