Email Inspiration from Etsy

Etsy’s order delivery email keeps things cheerful and functional. The bold headline paired with the confetti emoji sets a celebratory tone, while the clear CTA and detailed order summary prioritize utility. We also love the personal touch with a seller introduction—it’s a small detail that enhances the customer experience beautifully.

Disclaimer: Etsy own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to transactional email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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