Email Inspiration from Flakes

This email does a great job of pairing heartfelt storytelling with a clear, actionable Black Friday reminder. Opening with a personal note from the CEO instantly builds trust, while the bold “Black Friday Bundle” section below seamlessly transitions to the offer. The warm, approachable tone and clean visuals make this a standout.

Disclaimer: Flakes own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to small business saturday email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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