Disclaimer: Food52 own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Food52
Food52’s welcome email is a perfect recipe for balance—personal storytelling paired with practical inspiration. We’re drawn to the warm introduction from Amanda, which feels like a friendly welcome, while the curated product highlights and recipe features flow seamlessly. The layered design invites exploration, making this email as inviting as it is informative.
