Email Inspiration from Getaway

A beautiful welcome email from Getaway. I love how they designed the hero image with the logo and headline on top of the GIF. I love how they incorporated a “Did you know?” section followed by a fun section of “What’s in your cabin” with nicely laid out icons. The email flows so well and is perfectly on brand for a nature-based getaway. And a nice job of incorporating a discount in a way that doesn’t feel salesy. Awesome job, Getaway!

Disclaimer: Getaway own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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