Disclaimer: hims own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to transactional email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from hims
This Hims transactional email strikes the perfect balance of efficiency and reassurance. The bold “Hang tight, we’re on it” headline reassures customers right from the start, while the simple progress tracker provides clear transparency on the next steps. The CTA to download the app offers value, making waiting a bit more engaging. Well done!
