Athletic Brewing
Athletic Brewing’s email journey is a thoughtful blend of community-building, education, and engagement. It starts with a warm welcome and onboarding series that introduce the brand’s ethos and products, followed by post-purchase thank-yous and product tips. Seasonal promotions keep things fresh with fun themes, while feedback emails and NPS surveys invite customer input. Their content-driven approach includes behind-the-scenes videos and sustainability stories to foster a deeper connection, while targeted retention emails and loyalty rewards ensure customers stay engaged.
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Number of emails: 22
Date Started: July 30, 2023
Date Ended: December 4, 2024
Avg time delay: 4 Days
Welcome
Athletic Brewing’s welcome program is a warm, engaging introduction to the brand. It starts with a friendly thank-you email that highlights their mission of creating positive change through non-alcoholic brews. Follow-ups include an invitation to join the Athletic Club for exclusive perks, educational content about their brewing process, and occasional incentives like discounts or rewards.
Number of emails: 2
Date Started: December 1, 2024
Date Ended: December 4, 2024
Avg time delay: 2 Days
Abandonment
Athletic Brewing’s cart abandonment program is a well-crafted sequence that gently reminds shoppers of their unfinished purchase while reinforcing trust through social proof. The emails prominently feature the items left in the cart, supported by compelling visuals and testimonials from satisfied customers.
Number of emails: 2
Date Started: July 30, 2024
Date Ended: July 31, 2024
Avg time delay: 1 Day
Transactional
Athletic Brewing’s transactional emails for order and shipping confirmations are clean, functional, and customer-centric. They provide all the essential details—order summary, shipping status, and tracking links—wrapped in a design that reflects the brand’s modern aesthetic. Subtle cross-sell suggestions and links to explore more products or join the Athletic Club add value without being intrusive.
Number of emails: 3
Duration: 4 Days
Date Started: July 30, 2023
Date Ended: August 3, 2023
Avg time delay: 1 Day
Post Purchase
Athletic Brewing’s post-purchase emails strike a perfect balance between gratitude and engagement. They kick off with a warm thank-you message, highlighting the positive impact of the purchase, and then transition into value-driven follow-ups. These include requests for product reviews, offers to join the Athletic Club for exclusive perks, and referral opportunities to “share the love” with friends. Each email subtly reinforces the brand’s mission and encourages deeper customer connection, while occasional educational content like “Behind the Brew” adds a personal touch.
Number of emails: 7
Duration: 2 Months
Date Started: July 31, 2023
Date Ended: September 27, 2023
Avg time delay: 5 Days
Seasonal
Athletic Brewing’s seasonal emails are a masterclass in staying relevant while maintaining their brand voice. These campaigns creatively tie product offerings to holidays or events, often incorporating festive visuals and playful copy that resonates with their audience. Each email feels timely and engaging, helping to build excitement and drive seasonal sales.
Number of emails: 5
Date Started: August 13, 2023
Date Ended: December 4, 2024
Avg time delay: Sent Monthly
New Product Release
Athletic Brewing’s new product release emails are crafted to generate excitement and curiosity. They spotlight the product’s unique features with bold visuals, engaging headlines, and concise copy that highlights what makes it special. These emails often leverage exclusivity, limited availability, or social proof to create urgency and encourage immediate action.
Number of emails: 4
