Graza
Graza’s email program brilliantly blends branding, storytelling, and functionality to engage customers at every stage of their journey. From vibrant welcome emails introducing their olive oil products to eco-friendly refill reminders and recipe-packed batch campaigns, their approach balances education, utility, and charm. Playful visuals, personalized content, and actionable CTAs create a seamless customer experience that builds trust, drives loyalty, and keeps their audience inspired and engaged.
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Number of emails: 20
Duration: 2.25 Years
Date Started: August 25, 2022
Date Ended: November 22, 2024
Avg time delay: 3 Days
Pre-Purchase
Graza’s pre-purchase emails are packed with personality and charm, inviting customers to sign up for text updates with promises of humor, exclusive discounts, and personal touches like music recommendations and behind-the-scenes glimpses. The emails create excitement, foster a sense of exclusivity, and use playful language to build anticipation and drive engagement.
Number of emails: 1
Date Started: July 25, 2023
Date Ended: November 14, 2023
Abandonment
Graza’s cart abandonment emails are playful, engaging, and focused on reigniting customer interest with humor and charm. They use quirky illustrations, fun copy, and gentle nudges like discounts or free shipping to encourage customers to complete their purchase. The tone feels conversational and warm, aligning perfectly with Graza’s approachable brand identity.
Number of emails: 3
Date Started: August 15, 2024
Date Ended: August 17, 2024
Avg time delay: 2 Days
Transactional
Graza’s transactional emails are clear, friendly, and informative, providing customers with essential order details while maintaining the brand’s personable tone. They include key information like order confirmation, shipping updates, and payment details, paired with warm messaging and helpful links to contact support or track orders, ensuring a seamless post-purchase experience.
Number of emails: 1
Duration: 7 Days
Date Started: February 29, 2024
Date Ended: March 6, 2024
Avg time delay: 4 Days
Post-Purchase
Graza’s post-purchase emails aim to maintain engagement and build loyalty with a playful, customer-centric tone. They encourage customers to subscribe for savings, promote gifting options with a heartfelt message, and highlight the value of stocking up. Each email reinforces their brand personality while driving repeat purchases and fostering long-term relationships.
Number of emails: 5
Date Started: March 15, 2024
Date Ended: November 30, 2024
Avg time delay: 10 days after purchase
Newsletter
Graza’s newsletters are a vibrant blend of creativity and community engagement, showcasing new product launches, fun recipes, and behind-the-scenes insights. With playful language and visually rich designs, these emails highlight Graza’s culinary innovations, seasonal tips, and heartfelt stories, fostering a strong connection with their audience and keeping their brand voice fresh and engaging.
Number of emails: 1
Date Started: September 3, 2022
Date Ended: November 22, 2024
Avg time delay: 30 Days
Recipes
Graza’s recipe emails are a flavorful mix of creativity and inspiration, showcasing diverse ways to use their olive oil in delicious dishes. From seasonal treats to everyday meals, these emails are packed with engaging visuals, easy-to-follow recipes, and a playful tone that makes cooking with Graza feel approachable and fun.
Number of emails: 7
Date Started: September 7, 2022
Date Ended: November 22, 2024
Avg time delay: 4 Days
Seasonal
Graza’s seasonal emails are vibrant and timely, tying their products to the flavors and traditions of each season. These campaigns feature creative recipes, fun themes, and playful copy that inspire subscribers to incorporate Graza olive oil into their celebrations, from holiday feasts to everyday comfort meals, with an engaging and relatable tone.
Number of emails: 2
Date Started: November 24, 2022
Date Ended: November 22, 2024
Avg time delay: Monthly
