hims
Hims has crafted a sophisticated email program that blends value-driven content with top-notch design to engage and educate customers. By offering health tips, lifestyle guidance, and relevant information, they seamlessly introduce their broader product range and encourage cross-sells. Their emails are also a masterclass in design, featuring live HTML text, beautifully integrated background images, and thoughtful dark mode optimization—ensuring every detail looks great across devices.
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Number of emails: 11
Duration: 11 Months
Date Started: January 1, 2024
Date Ended: November 8, 2024
Avg time delay: 4 Days
Pre-purchase
Hims’ pre-purchase email strategy is all about building trust and guiding potential customers toward their personalized solutions. The emails are designed to educate users on their targeted treatments, emphasizing safety, expertise, and a supportive approach. Each email showcases a unique solution—whether for weight loss or hair growth—through clear, benefit-focused messaging paired with approachable visuals.
Number of emails: 2
Duration: 11 Months
Date Started: December 10, 2023
Date Ended: November 7, 2024
Avg time delay: 4 Days
Transactional
Hims’ transactional email strategy prioritizes transparency and reassurance. Each email is purposefully structured to update customers on their treatment or order status—from intake confirmation to shipment and delivery. With clean designs and a consistent progress bar, these emails provide a clear, step-by-step view of the journey, giving recipients a sense of control and ease.
Number of emails: 5
Duration: 6 Days
Date Started: January 1, 2024
Date Ended: January 6, 2024
Avg time delay: 4 Hours
Post-Purchase Education
Hims’ post-purchase emails focus on guiding customers through their journey with ongoing education and encouragement. These emails offer practical tips, like setting treatment reminders and tracking progress with photos, to help users stay consistent. By combining motivational content with supportive resources, Hims effectively empowers customers to maximize their results and feel engaged with their treatment plans.
Number of emails: 2
Duration: 3 Days
Date Started: January 8, 2024
Date Ended: January 11, 2024
Avg time delay: 3 Days
Cross-Sell
Hims’ cross-sell emails skillfully introduce additional services by highlighting value and offering tools like a BMI check to engage customers further. Featuring personal endorsements, such as the COO’s story, these emails build trust and educate recipients on the benefits of complementary products, encouraging deeper engagement with the brand’s offerings.
Number of emails: 2
Duration: 11 Months
Date Started: December 23, 2023
Date Ended: November 7, 2024
Avg time delay: 4 Days
Newsletter
Hims’ newsletter strategy centers around providing value-added, informative content to keep subscribers engaged. By offering practical lifestyle tips, such as healthy habits for Daylight Savings, and sharing expert insights, the newsletters position Hims as a trusted source for health advice. These emails are designed to educate, inform, and subtly connect readers to relevant products, enhancing the brand’s authority and supporting customer engagement without a hard sell.
Number of emails: 2
Duration: 11 Months
Date Started: December 23, 2023
Date Ended: November 7, 2024
Avg time delay: 7 Days
