Pre-Purchase Offers

Zoom’s pre-purchase emails focus on engaging potential customers with clear value propositions and tailored offers. These emails leverage bold visuals, straightforward layouts, and enticing calls-to-action, like exclusive discounts and free trials, to draw in users. The design is simple yet impactful, often featuring strong headlines, vibrant CTA buttons, and consistent branding, creating a cohesive experience. Additionally, Zoom strategically uses oversized social icons to encourage further engagement and brand interaction across platforms.

New Customer Welcome

Zoom’s New Customer Welcome email is a well-crafted introduction to help new users get the most out of Zoom Workplace Pro. With a clear, engaging hero section, the email grabs attention immediately. It’s designed with a modular layout, making it easy to navigate through essential steps like downloading the app, syncing calendars, and exploring features.

Post-Purchase

Zoom’s post-purchase emails are designed to educate and engage customers, ensuring they maximize the value of their new subscription. With a clean, modular layout, each email introduces Zoom’s powerful tools, like AI Companion, Zoom Notes, and Cloud Storage, in easy-to-digest sections. The hero sections immediately capture attention with a welcoming tone, guiding customers through advanced features that elevate their workflow. These emails combine clear explanations with actionable steps, encouraging users to explore and enhance their Zoom experience.

Survey

Zoom’s survey emails are clean, direct, and action-focused. They use simple HTML text and bold arrows to guide attention. We like how Zoom uses clear CTAs like, “Take the survey now,” making it easy for recipients to respond quickly. No extra fluff—just a straightforward request for feedback.

Product Updates

Zoom’s product update emails use engaging visuals and subtle animations to showcase new features, like AI Companion and Zoom Docs, in a way that feels both informative and dynamic. These emails are designed to grab attention with clear CTAs tailored to each update, encouraging users to explore the latest enhancements.

Newsletter

Zoom’s newsletters take a clean, structured approach, with hero sections that immediately draw attention using eye-catching visuals and concise messaging. Each edition highlights a key topic, like AI-powered tools or collaboration tips, followed by well-organized sections promoting webinars, guides, and whitepapers. A notable touch is the estimated reading time for each whitepaper, which adds to the reader’s experience by helping them choose resources based on time available.

Webinar