Email Inspiration from KAYAK

We love how Kayak’s browse abandonment email takes a smart, helpful approach to re-engage potential travelers by picking up right where they left off. The clear, organized layout makes comparing options easy, while gentle nudges—like “Keep searching” and a “Pause email” option—create a user-first experience. Practical, friendly, and on-brand!

Disclaimer: KAYAK own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to browse abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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