Email Inspiration from Kulfi Beauty

The vibrant, playful visuals grab attention, while the friendly, upbeat copy makes readers feel excited about the restock. We love how they make it easy to stay in the loop with a simple “Text Me” CTA—great example of blending urgency with a personal touch. Plus, the brand’s personality shines through beautifully!

Disclaimer: Kulfi Beauty own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to back in stock email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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