Email Inspiration from Lonely Planet

Lonely Planet knows how to get their new email subscribers excited from the very beginning. This welcome email features beautiful photography, tons of HTML text, background images, and a discount.

Disclaimer: Lonely Planet own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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