Email Inspiration from Lonely Planet

A value-packed newsletter from Lonely Planet that strikes the perfect balance between education and inspiration—inviting readers to finally picture themselves booking that dream trip. And the best part? A clever CTA at the end encouraging them to forward it to their travel crew. Brilliant!

Curated by: Sonya Nisevich

From:

Lonely Planet on March 3, 2025

Subject: Travel Diaries: Costa Rica

To: Andy King <[email protected]>

Features:

Disclaimer: Lonely Planet own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to travel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.