Email Inspiration from Loom

The bold purple header stripe immediately establishes brand identity, while the animated GIF thumbnail with that slick play button overlay creates perfect visual hierarchy. Smart move, keeping the copy ultra-concise and action-oriented. The “Record now” CTA really pops in that signature Loom purple.

Disclaimer: Loom own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to saas email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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