Email Inspiration from Madewell

Madewell nails the transactional email game with this order confirmation. The clear hierarchy keeps the essential details front and center, while the clean, minimal design reflects the brand’s aesthetic. We love how it balances functionality with a personal touch, ensuring customers feel informed and excited about their purchase.

Disclaimer: Madewell own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to transactional email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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*the Email Love newsletter sends every two weeks. Scout’s honour.

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