Email Inspiration from Mate

Mate’s Cyber Monday email gets it just right with the subject line, “THEY’LL NEVER KNOW,” and the playful preview text, “It was 30% off.” It’s clever, cheeky, and perfectly aligned with the gifting season. The cozy imagery and easy-to-navigate gift categories make this email a breeze for last-minute shoppers. Smart, simple, and effective!

Disclaimer: Mate own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cyber monday email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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