Email Inspiration from Metallica

Another great email from Metallica! We like to think James and Lars craft these themselves… or they have a team of expert email marketers behind them. Either way, we love the graphics, the fact that they use HTML text, and how they have used their logo as a background image in the footer.

From:

Metallica on August 16, 2023

Subject: 🔥 M72 Hits Cinemas Next Week!

To: Andy King <[email protected]>

Features:

Disclaimer: Metallica own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to event email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.