Email Inspiration from Framer

You often see SaaS brands try and mirror similar design tactics to e-commerce — where they lead with imagery to try and represent newly launched features, and then continue with descriptive copy and a call to action. Framer, takes a different approach where they give room to their audience to read and engage with their new updates. I love how the content is rich, providing context and backstory to how the features came to be — eliminating guess work from the subscriber.

Disclaimer: Framer own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to saas email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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