Email Inspiration from Framer

You often see SaaS brands try and mirror similar design tactics to e-commerce — where they lead with imagery to try and represent newly launched features, and then continue with descriptive copy and a call to action. Framer, takes a different approach where they give room to their audience to read and engage with their new updates. I love how the content is rich, providing context and backstory to how the features came to be — eliminating guess work from the subscriber.