Email Inspiration from New Look

We’re impressed by the interactive “Scratch to Reveal” feature – a fun way to engage subscribers. The clear sections for payment options and shopping perks make everything seamless. Plus, the Nadine Coyle edit adds a stylish touch.

Disclaimer: New Look own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to gamificatio email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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