Email Inspiration from Patagonia

Patagonia’s cart abandonment email is clever and on-brand. Starting with “Still Hanging?” and a nod to rethinking purchases, it blends humor with Patagonia’s commitment to sustainability. The “Do you really need it?” checklist encourages mindful shopping, while the “Worn Wear” section promotes their eco-friendly resale program. Smart, engaging, and mission-aligned!

Disclaimer: Patagonia own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to browse abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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