Disclaimer: Patagonia own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Patagonia
Patagonia’s preference update email does a great job of making customization feel effortless and meaningful. With stunning outdoor imagery and concise prompts, it invites subscribers to choose the types of updates that resonate most—whether product innovations, stories, or events. It’s an invitation to stay connected on your own terms.
