Disclaimer: Smalls own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Smalls
This welcome email from Smalls does a fantastic job blending a playful tone with clear messaging. The “Helping make nine lives ten” hook is not only clever but also perfectly aligned with the brand’s mission. The clean design and emphasis on all-natural, human-grade ingredients help build trust, driving readers toward the sampler offer. We love the clean design, cute cat pics, and use of HTML text. Lovely work, Smalls!
