Brands feature celebrities to borrow recognition and signal taste, anchoring a hero with a familiar face, a co-designed drop, or a quote that lends credibility in a split second. The strongest examples treat the star as proof rather than decoration: the product stays central, the tie-in feels earned, and the name reinforces the brand’s positioning. Watch for cluttered layouts where fame upstages the offer and the click has nowhere to go.
Brands feature celebrities to borrow recognition and signal taste, anchoring a hero with a familiar face, a co-designed drop, or a quote that lends credibility in a split second. The strongest examples treat the star as proof rather than decoration: the product stays central, the tie-in feels earned, and the name reinforces the brand's positioning. Watch for cluttered layouts where fame upstages the offer and the click has nowhere to go.
Pulled verbatim from sends in this collection. Every line links to the actual email it opened.
What the sends in this collection actually do, measured from our own archive.
Subject stats from 195 curated emails in this collection; GIF and word stats from the 213 sends our insights engine has analyzed here.
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