Faces sell, and smiles sell more. These emails lead with genuinely happy people, which instantly humanizes a brand and signals how the product should make you feel. Note how the strongest examples use authentic, candid photography rather than stocky perfection, and crop images so the face and the product share the frame naturally.
Faces sell, and smiles sell more. These emails lead with genuinely happy people, which instantly humanizes a brand and signals how the product should make you feel. Note how the strongest examples use authentic, candid photography rather than stocky perfection, and crop images so the face and the product share the frame naturally.
Pulled verbatim from sends in this collection. Every line links to the actual email it opened.
What the sends in this collection actually do, measured from our own archive.
Subject stats from 141 curated emails in this collection; GIF and word stats from the 147 sends our insights engine has analyzed here.
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