Email Inspiration from The North Face

North Face has a lot to say and they say it beautifully. We like that they keep the opening simple – hero image and a brief description of the type of content you can expect. We also like they really don’t use a lot of real estate talking about their actual products (which makes sense because your average shopper knows what they’re about). Instead they focus on their community, their tech, and their athlete program.

Disclaimer: The North Face own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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