Disclaimer: Vans own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to receipt and transactional email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Vans
Vans nails this order confirmation email with a bold, on-brand header that exudes confidence: “We’re on it!” The clean layout puts key details—like the order summary and CTA—front and center. Adding product visuals keeps it engaging while the simple black-and-white buttons make next steps crystal clear. A solid transactional email!
