Email Inspiration from Vans

Vans nails this order confirmation email with a bold, on-brand header that exudes confidence: “We’re on it!” The clean layout puts key details—like the order summary and CTA—front and center. Adding product visuals keeps it engaging while the simple black-and-white buttons make next steps crystal clear. A solid transactional email!

Disclaimer: Vans own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to receipt and transactional email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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