Building Emails via MCP, the Right Way

Recorded on Jun 17, 2026 12:00 AM

Can you really build production-ready emails with AI? Yes, but not by typing “build me an email” into a chat box. In this 46-minute live webinar, Email Love co-founders Matt Hayes and Andy King show you the right way to use AI for email production: pairing Claude (or any MCP-enabled AI) with a proper design system so every email renders consistently, stays on brand, and works across every inbox.

Andy gives a full live demo. He pulls inspiration from Email Love’s library of real emails, connects the Email Love Figma plugin, generates an on-brand email from a campaign brief, creates images on the fly, then pushes the final HTML to your ESP.

What You’ll Learn

Where email production is heading, and why a chat box alone can’t build real email
Why a design system is the source of truth (and foundation) for AI-built email
How the Email Love Figma plugin connects your components, fonts, spacing, mobile and dark mode rules to Claude
The three MCP connections in the workflow: Inspiration, Figma plugin, and your ESP
A live, end-to-end demo: inspiration, design system, campaign brief, finished email, image generation, export
Honest talk on the limits today: collaboration, approvals, editing, and speed

Questions?

Join our Discord community, or connect with us on LinkedIn.

Try the Email Love Figma Plugin free: https://www.emaillove.com/figma-plugin/

Speakers

Andy King

Co-Founder, Email Love

Andy created the Email Love Figma Plugin to solve the workflow inefficiencies that plague email production teams, letting designers work in Figma and export directly to any ESP without rebuilding in code. Andy writes weekly about email design, strategy, and the realities of building a bootstrapped SaaS business.

Matt Hayes