Email Inspiration from Graza

Playful hand-drawn illustration anchors this recipe email, giving Graza a personality that stock food photography rarely achieves. The bold “SIZZLE SOME SOUP” headline pairs oversized serif type with loose sketches of ingredients, creating a visual rhythm that is equal parts cookbook and zine. A strong example of how illustration can inject warmth and brand character into a content-driven email.

Disclaimer: Graza own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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