Email Inspiration from Vans

Vans delivers a visually bold email that leans into its brand identity with confidence. The hero image commands attention with an eye-catching lifestyle shot, while the product grid keeps things clean and digestible. The typography choices add an edge, and the strategically placed CTAs make it easy to jump straight into shopping.

Disclaimer: Vans own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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*the Email Love newsletter sends every two weeks. Scout’s honour.

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