Disclaimer: Merit own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Merit
The soft beige background and muted product photography maintain the brand’s calm, minimalist identity while the headline—“These essentials look great in your cart, but they’ll look better on you”—adds just the right nudge. The centered layout and simple black CTAs drive focus without clutter or visual fatigue.
