Email Inspiration from Bobbi Brown Cosmetics

Structured around a seasonal skincare narrative, the layout moves from hero product to routine-building sections with enough breathing room between each block. Bobbi Brown leans on warm photography and minimal text overlays, letting the product imagery establish the spring mood. The stacked CTAs are deliberate — each section earns its own moment rather than competing for attention.

Disclaimer: Bobbi Brown Cosmetics own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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