Email Inspiration from Marley Spoon

A tight top-down crop of fresh produce fills the hero with appetite-forward color and texture that reads clearly even in a preview pane. The benefit framing does its work in the subject line, so the email body can stay in lifestyle-photography mode without repeating the pitch. Recipe kit brands that lead with ease rather than price tend to see stronger engagement among subscribers who aren’t primarily motivated by deals.

Disclaimer: Marley Spoon own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to food and foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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