Disclaimer: Viking own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Viking
Italic display copy in a centered column gives this travel pitch a quiet, journal-like feeling — more guidebook than promo. The Mediterranean photo at the bottom anchors place; a small red event-time bar handles the conversion job below it. Webinar invites usually look harsh — this one earns trust by leading with curiosity.
