Email Inspiration from Cadence

Transparent packaging wins this email — you can read ‘what fits’ without a single bullet of copy. A model holds the case in front of a warm camel skirt for color contrast, then the headline ‘Introducing the XL Parcel’ confirms what the photo already showed. Launch design that doesn’t over-explain.

Disclaimer: Cadence own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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