Email Inspiration from OVERTONE

Four bottles stacked into a paper-doll tower against electric cornflower blue — the product itself becomes the typography. ‘MEET THE GLOSS’ carries the pink-tinted serif you see in every dye-and-mask brand right now, but the rotated label arrangement is the part to steal. Color-block beauty merch done with restraint.

Disclaimer: OVERTONE own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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