Email Inspiration from Ford Motor Company

Three documentary-style portraits — a farmer with a milk crate, a forager mid-step, a craftsman by the truck — collaged behind a centered Ford grille and the line ‘AMERICAN VALUE. FOR AMERICAN VALUES.’ The pricing news lives in the smaller body copy below, letting the brand statement do the work the discount usually would. A clinic in how to lead with values when your offer is utilitarian.

Disclaimer: Ford Motor Company own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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