Email Inspiration from KraveBeauty

A peachy-pink gradient backdrop turns the launch announcement into a single, confident hero. The mid-application gesture functions as both demo and proof point, while the typography pairs an oversized serif with a clean CTA bar in the brand’s signature green. Product launches don’t need a copy wall when the visual sells the texture.

Disclaimer: KraveBeauty own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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