Email Inspiration from Magic Spoon

A playful decision tree, ‘Which flavor should you spoon up?’, turns flavor discovery into an interactive path that branches from ritual-versus-treat down to a recommended box. Saturated gradients and hand-drawn sparkles keep the energy high while guiding the reader toward a single CTA. Quiz-style flows like this lower choice paralysis and make browsing feel like play.

Disclaimer: Magic Spoon own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Want to get the best from Email Love every two weeks?

*the Email Love newsletter sends twice a month. I won’t let you down fam.

Similar Email Inspiration

View All ➝
Thumbnail

Figma to ESP with 1 click

Ad

Loved by designers & marketers

No Thumbnail Set

D’Artagnan

July 26, 2026
Food
Last Chance To Unlock up to 25% OFF!
KlaviyoMJMLGIF
No Thumbnail Set

Snake River Farms

July 25, 2026
Food
Your Summer Grilling Cheat Sheet
KlaviyoMJML
No Thumbnail Set

Kristy from Amara

July 25, 2026
Food
This week's Tiny Critics are back 😂
KlaviyoMJML
No Thumbnail Set

Sunwarrior

July 25, 2026
Food
Just for You: 💪 Our Active Protein is $10 OFF!
KlaviyoMJML
No Thumbnail Set

Manukora

July 25, 2026
Food
Your starter kit just got a new gift
KlaviyoMJML
No Thumbnail Set

Lez at Mid-Day Squares

July 25, 2026
Food
Last chance - Back-to-School Sale!
KlaviyoMJML