Email Inspiration from wagamama

A high-contrast black-and-white portrait of a man mid-bite opens with real editorial confidence, then hands off to a warm, lamplit at-home photo for the delivery section. The lowercase, conversational voice keeps a holiday push feeling relaxed rather than transactional. The explicit ‘rather not get Father’s Day emails?’ opt-out block is a thoughtful, trust-building touch more brands should copy.

Disclaimer: wagamama own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to restaurant and restaurant email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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