Email Inspiration from Magic Spoon

Saturated color blocking and oversized cereal photography give a breakfast product the energy of a candy ad. The powered-by-quality-ingredients framing reassures on nutrition while the palette keeps things playful. A reminder that better-for-you food still has to look craveable to earn the click.

Disclaimer: Magic Spoon own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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