Email Inspiration from Supergoop!

Leaning into the ‘School’s Out’ moment, the hero ties a sunscreen lineup to a specific season rather than a vague benefit. Each PLAY product gets its own block with a single clear use case (pump, stick, body mist), so the format doubles as a shop-by-format guide. Anchoring a routine product to a calendar trigger is a reliable way to make repurchase feel timely.

Disclaimer: Supergoop! own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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