Email Inspiration from Candy Kittens

This email from Candy Kittens is as sweet as it is effective. The playful pink color scheme is perfectly on-brand, and the bold, attention-grabbing headline hooks you immediately. The animated gif in the hero section is also hilarious. We love how the email builds excitement with the mystery deal while the clear call-to-action buttons ensure easy navigation.

Disclaimer: Candy Kittens own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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