Email Inspiration from Bobbi Brown Cosmetics

Bold sans headline type does the heavy lifting up top, framed by a ring of soap bubbles that carries the cleansing theme without a word of explanation. The annotated product shot pulls three benefits straight off the bottle, and a five-star quote lands the proof. Diagramming one hero product beats listing features in a paragraph.

Disclaimer: Bobbi Brown Cosmetics own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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