Email Inspiration from Loaf

Not only is this email a treat for the eyes with images on (including a couple of lovely, descriptive and helpful animated gifs), but it is readable and actionable with images off.

It also uses some nice overt visual cues (arrows) directing your attention to details they’d you to focus on.

This is a great example of an attractive image-led email, designed using HTML and live text. To achieve this same look and feel, most brands would resort to using an image-based email rather than a modular live-text email.

Brand Insights

Curated by: Kath Pay

From:

Loaf on September 9, 2024

Subject: Our NEW Little Softie sofa is here

Preview: It’s big on comfort

To: Andy King <[email protected]>

Features:

Disclaimer: Loaf own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.