Disclaimer: Kulfi Beauty own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Kulfi Beauty
Three shades of purple do a lot of lifting here, from the deep dusty hero band down to the pale lilac panels. We’re into the numbered step sequence, where an italic serif numeral pairs with a bold sans product name so the routine reads in a single pass. The buttons are the best detail: a solid lilac block sitting behind the label like a highlighter swipe.
