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Email Love vs Pixcraft, for teams that design emails in Figma.

Pixcraft is a Figma plugin and web builder that turns Auto Layout frames into HTML and AMP email. Email Love is a Figma plugin for building emails from an email design system, with AI and export to 28 platforms. This page explains where each one fits.

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Why teams look for a Pixcraft alternative.

Pixcraft suits designers who build Auto Layout emails and need HTML or AMP, often for ESPs popular in Russia and the CIS. Teams tend to look at alternatives when their designs do not use Auto Layout everywhere, or when they send through platforms like Braze, Iterable, or Salesforce Marketing Cloud.

Where they differ.

01

How each plugin works in Figma

Pixcraft converts Figma frames built with Auto Layout into email code. Its docs say it only works with Auto Layout frames, and groups are exported as images. It includes more than 100 ready-made assets, and each export converts the frame as it is at that moment. Since July 2026, plugin exports also appear in Pixcraft’s web template list.

Email Love works from an email design system in Figma. You build reusable components, with Auto Layout, Variants, and properties, in the plugin’s layered format, and every email uses them. Email Love does not work straight away with designs built outside the plugin: you can rebuild them with the plugin’s components, convert them with AI Import, or have us migrate them for you.

02

AMP and interactive email

Pixcraft exports AMP email as well as HTML, and its plans include a monthly allowance of AMP events. If interactive email is part of your program, that is a real reason to look at Pixcraft.

Email Love exports standard HTML email and does not produce AMP. AMP only renders in some email clients and needs support from your ESP, so check how much of your audience can see it before you plan around it.

03

ESP integrations

Pixcraft connects to Altcraft, DashaMail, enKod, Klaviyo, Mailchimp, Mailganer, SendGrid, SendPulse, Sendsay, and Unisender, most of which are popular in Russia and the CIS. It also offers HTML, ZIP, and EML downloads.

Email Love exports to 28 platforms. It sends emails directly to 24 of them through their APIs, including Salesforce Marketing Cloud, Braze, Iterable, HubSpot, Klaviyo, Marketo, Mailchimp, and Customer.io, and creates import-ready files for Loops, Parcel, Shopify, and Dotdigital. It also exports HTML and MJML for any other platform, and can send to Zapier, Make, or any webhook.

04

Pricing

Pixcraft publishes its pricing. After a 14-day free trial, Personal is $25 a month, Starter is $55 a month with up to 10 users, and Pro is $95 a month with up to 100 users. Prices are monthly, with add-ons for extra users and AMP events, and an annual contract is available on Pro.

The Email Love Figma plugin has published pricing. It is free to start, with 5 HTML exports a month. Starter is $19 per user a month with 10 exports, Growth is $59 per user a month with unlimited exports and 5 shared design systems, and Professional is $1,788 per user a year for teams of three or more. Concierge Migration is free on Growth and Professional.

Which is right for you?

Choose Pixcraft if

  • You need AMP email built from Figma designs.
  • You send through Altcraft, Unisender, SendPulse, or another ESP popular in Russia and the CIS.
  • You want a web block builder alongside the Figma plugin.
  • You want team roles and permissions on a low-cost plan.

Choose Email Love if

  • You want an email design system in Figma that your whole team reuses.
  • You send through Braze, Iterable, Salesforce Marketing Cloud, Marketo, or Customer.io.
  • You want AI to build emails from your own components, in the plugin or in Claude, ChatGPT, or Cursor.
  • You want a free Concierge Migration on the Growth or Professional plan.

Comparing Figma email plugins? Read Email Love vs Emailify →

Jake Leffler
“Email Love has reduced our dev time by well over 90%, and for our team being able to be this agile in the AI era is proving to be an absolute win.”
Jake Leffler, Email Development Specialist at StreetEasy

Switching from Pixcraft? Migration is the hard part. So we make it easy.

On Growth and Professional plans, Concierge Migration is free. We build your email design system in Figma from your existing templates, with up to 50 components, rebuild up to 5 of your templates, and set up your ESP connection and team.

See Concierge Migration →

Questions, answered.

Is Email Love a good Pixcraft alternative?

Yes, if you want a reusable email design system in Figma, AI that builds from your components, or direct export to platforms like Braze and Iterable. If you need AMP email, or you send through an ESP like Unisender or SendPulse, Pixcraft is the better fit.

Does Pixcraft work with any Figma design?

Only with frames built with Auto Layout. Groups are exported as images. Email Love also has its own format: existing designs need to be rebuilt with its components or converted with AI Import.

Does Email Love support AMP email?

No. Email Love exports standard HTML email. If you need AMP, Pixcraft supports it.

How much does Pixcraft cost?

Pixcraft has a 14-day free trial, then Personal at $25 a month, Starter at $55 a month, and Pro at $95 a month. The Email Love Figma plugin is free to start with 5 HTML exports a month. Starter is $19 and Growth is $59 per user a month, and Professional is $1,788 per user a year for teams of three or more.

Can you migrate our Pixcraft emails?

Yes. On Growth and Professional plans, Concierge Migration is free: we build your email design system in Figma from your existing templates, rebuild up to 5 of them, and set up your ESP connection.

Don’t take our word for it.
Ask your AI.

Choose an assistant below and it will compare the Email Love Figma plugin with the other tools for you. The prompt asks it to check our claims against current public sources, not just this page.

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